The maggi brand in india brand extension and repositioning

Solvezone Blog

The alternative of attempting to increase usage among current customers is usually less threatening to competitors. Reportedly, many shops stopped carrying the product. Finding new applications is particularly important for a declining product in need of revitalization or when a new, unfamiliar technology is involved and a market needs to be created.

If such reasons can be addressed, usage may increase. Titan already had the Tanishq brand in this segment. A brand extension can increase profits by allowing manufacturers to tap into new markets and offer increased diversity in their inventory.

The company has exclusive showrooms christened 'World of Titan', making it amongst the largest chains in its category. What are strategies used by the marketer to re- launch his brand in the market. Power dressing now has a new weapon.


This results in the food provider being appreciated by family and friends. Maggi pioneered the noodles market in India 25 years back but was not the brand which created the pasta category.

Growth can be achieved in existing product markets by increasing share through capturing sales held by competitors.

Positioning and Repositioning

As Magic in gold and bicolour look, the 'Regalia' range represents the essence of dress-wear. The positioning of the watch is not very clear as it is targeted towards the salary earners with its lower price point models and appealing models for the corporate executives at the higher end.

Maggi Maggi has launched its product in the growing Pasta market recently. Baba Ramdev is considered to be a veteran guru of yoga across the globe. Casual Wear [29] Fastrack The woman's collection presents the all-new international 'Frosted' look, which is trendy and chic.

Both the watches are exclusively designed to appeal to women more as an ornamental possession than a watch. A shirt buyer might be reminded to consider a tie or other accessory. Now, many would feel that it is not a good strategy but the truth is it is working for Patanjali.

The brand feels that pasta can have a negative impact on its noodles business. Reasons for brand preference Reasons No. Since macaroni is thicker than noodles, Maggi Macaroni did not absorb the tastemaker well and consequently did not taste very good.

Support your answer with examples. Though Nestle had successfully created an entire product segment afresh with Maggi noodles in India, analysts commented that the company had committed some blunders along the way.

A 21 carat gold watch, studded with gems it is targeted at the upper most end of the market in competition with brands such as Rolex and Cartier. The new formulation was also aimed at achieving some cost savings in the production of Maggi noodles.

Consider business computers, for example, which may involve several general categories of application and numerous specific applications. To lure back these customers and to explore new product avenues. Wednesday, December 16, Brand Update: With its numerous sub-brands catering to different segments, the challenge that Titan faces is to create a strong brand image.

There are some other watches such as Pop-Swatch from Swatch, which are positioned using the same appeal that of Dash and are expected to give Dash a tough time at the same competitive prices Chapter 6 - Titan Watches: Interestingly, Maggi Macaroni, launched in mid with Rs.

With the combination of both, this watch is targeted towards affluent businessmen. Over the years, NIL extended the Maggi brand to a variety of culinary products like soups, sauces and ketchups, and cooking aids among others.

The company set up another factory at Cherambadi in Tamil Nadu for manufacturing infant food and coffee. They also distribute through general retail stores.

Intel, the first company to market microprocessors, conducted a massive education campaign for its new product.

MBA in Brand Management: Prospects & Career Options

Answer: Brand extension would require a repositioning this statement is comparatively significant according to our case study Maggi-From Vice Is Nice To Where?. Repositioning changing consumers perceptions regarding the brand.

questionnaire on maggi brand extension and repositioning pdf, duroflex tagline mba school, effect of brand image on consumer taste perference on nestle products, maggi brand project, Title: INTAN NOODLES MARKET IN INDIA.

% Regularly coming up with new flavors Being the pioneer in the noodles market has given it a first mover’s advantage over other brands International Situation The leading brand in the instant noodles segment in India Enjoying a market share of Growing the Mamas & Papas Brand Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand How Far Can Luxury Brands Travel Avoiding the Pitfalls of Luxury Brand Extension Toyota Motor Corporation: Building The Lexus Brand In Europe MAGGI Noodles In India: Creating And Growing The Category Toyota: Repositioning The Brand In Europe.

Knorr again went for a Brand Extension in the form of Ready to make curry mix. Concentrating on soups help the brand to benefit as the market for soups was picking up in India.

Knorr was running a campaign that shows husband making the soup for the family when his wife is busy engrossed in a movie/serial. MAGGI NOODLES Background Maggi noodles is a brand of instant noodles manufactured by Nestle. The brand is popular in India, South Africa, Brazil, Nepal, New Zealand, Australia, Malaysia, Singapore, Sri Lanka, Bangladesh, Pakistan, and the Philippines.

The maggi brand in india brand extension and repositioning
Rated 5/5 based on 3 review
Brand Management | Saumitr Rai -